Overview:
This workshop introduces digital marketing, specifically designed for beginners. It covers essential concepts and strategies needed to effectively market a business online. The Digital Marketing for Beginners course is a comprehensive introduction to the world of online marketing. Over the course of 1 hour and 30 minutes, participants will learn the basics of digital marketing, including understanding various social media platforms, how they work, why to use them, and how to identify and target their audience. This course is designed to provide practical knowledge that can be immediately applied to enhance the online presence of small businesses.
Learning Outcomes:
- Understand the fundamentals of digital marketing.
- Learn about different social media platforms and how they work.
- Discover why certain platforms are suitable for specific business goals.
- Develop skills to identify and target the right audience for their business.
- Learn how to create and manage effective social media campaigns.
Course Content:
Ch 1: Introduction to Digital Marketing
- What is digital marketing?
- Importance of digital marketing for businesses.
Ch 2: Understanding Social Media Platforms
- Overview of popular social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
- How each platform works and its unique features.
- Why businesses should use each platform.
Ch 3: Identifying and Targeting Your Audience
- Understanding target audience demographics.
- Tools and techniques to identify your target audience.
- Strategies for targeting the right audience on different platforms.
Ch 4: Creating Effective Social Media Campaigns
- Planning and setting goals for social media campaigns.
- Tips for creating engaging and effective content.
- Measuring and analyzing the success of your campaigns.
