Basics of Selling Techniques

Overview:

Equip participants with foundational selling techniques to improve their effectiveness in sales conversations and client interactions.

Target Audience:

Employees with up to 6 years of experience in direct sales.

Course Content:

Day 1: Understanding Customer Service Fundamentals

• Welcome and Introduction
  Objective: To set expectations for the workshop, overview of the importance of the selling in business.
• Understanding the Sales Process

Objectives: To define the 7 steps of the sales process and the difference between transactional and consultative sales.

• Building rapport and understanding customer needs
  Objective: To know how to build a rapport and how to get to the customer need professionally.
• Product needs and value proposition
  Objective: To understand the importance of product knowledge and how to create accordingly the value proposition.
• Present Solutions and Overcome Objections
  Objective: To know how to tailor your presentation to meet customer needs.
• Close the Sales
  Objective: To recognize the signs that the customer is ready to buy and overcome “last-minute”
• Follow-Up and Maintain Customer Relationships
  Objective: To know how to build a long-term relationship and check on customer satisfaction.
• Final Review and Evaluation
  Objective: To consolidate learning and gather feedback on the workshop.