Description
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Overview:
A review of how the meta-cognitive structures of business affect business structure and performance
Learning Outcomes:
An understanding of how metaphors influence business strategy
Course Content:
- Ch 1: An introduction to Metaphoric and Idiomatic Communication in Business
- Ch 2: Businesses that are constructed
- Ch 3: Businesses that float
- Ch 4: Businesses that grow
- Ch 5. Ones to avoid: Businesses that kill
0 Students1 Course
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